This is an interesting thread! I agree with those who say the article is fair. I think the guy liked the bike, (as did most reviews I think) but it's not been a sales success I think that's quite clear. Personally I "blame" Honda marketing for that. Basically I think they did nothing to promote the bike. A lot of US members here mentioned never even hearing of the bike until they saw one in a dealership. Likewise here in Europe, I remember no ads, campaigns, pr articles, or anything really that promoted the bike. If you compare that with what Ducati has done with the Scramblers, Triumph with the new Bonnevilles now, or BMW with the R9T, it's a very poor effort.
On the other hand, I'm not sure if it bothers me that it wasn't a sales success. I know that for me, it is the best bike on the planet, period. I don't need sales numbers to justify my choice. And, as Paulb has pointed out, it is likely to make our bike more valuable, and certainly more unique in the future.
One thing that other makers, especially Ducati and Triumph, are doing much better is offering accessories and merchandising. If you look at the Scrambler or Bonneville catalogue, they have literally hundreds of OEM accessories to personalise the bike, and a big merchandise catalogue as well. Would love it if Honda offered that...
By the way, for those interested in sales numbers, they are publicly available for the UK. The UK market of course is just a small segment of the world market, and will have some strong biases (e.g. Triumphs are obviously very popular), but nevertheless it's an interesting resource.
The website is called
https://www.howmanyleft.co.uk/ and has numbers for both cars and bikes. They are not manufacturer released numbers, but based on license registrations - still they are fairly accurate. Here's the numbers for the CB:
2013 model:
https://www.howmanyleft.co.uk/vehicle/ho...-d#!newreg
2014 model:
https://www.howmanyleft.co.uk/vehicle/ho...-e#!newreg
Total sales figures (two models combined) in the UK:
2013: 154
2014: 77
2015 (up to sep 30th): 97
For comparison, the BMW R9t sold 448 in 2014 and 647 in 2015 (up to September 30). The Scrambler sold 879 in 2015 until sept 30.